We build and operate focused internet businesses.
Avenue is the operating company behind NIO and Dominion. The companies serve different markets, while selected foundations are shared when that makes the businesses easier to operate.
One owner. Two independent customer models.
NIO is built around general ecommerce. Dominion is built around software and digital products. Avenue provides structure, shared foundations, and operating discipline without collapsing those businesses into one product.
Different products for different customers.
The portfolio is deliberately focused. Each company stays close to the market and customer experience it is designed to serve.
NIO
A general ecommerce business built around broad merchandise, clear buying experiences, dependable fulfillment, and disciplined customer operations.
Dominion
A software business focused on digital products and software services, with its own product roadmap, customer experience, and operating model.
Avenue exists behind the products, not in front of them.
Customers interact with NIO or Dominion. Avenue handles selected shared foundations and portfolio-level operating work where that creates a real advantage.
General ecommerce with its own merchandise, transactions, fulfillment, and customer service.
Software and digital products with dedicated product delivery and service operations.
Shared technical and operating foundations when the underlying work repeats.
Clarity before complexity.
Avenue's operating model is designed to keep responsibilities obvious while still taking advantage of genuine reuse.
The platform should make each company easier to operate.
Shared systems only earn their place when they improve reliability, visibility, or speed without weakening company-level ownership. That is the standard Avenue uses when deciding what belongs at the platform level.
Explore the operating model