Avenue / Operating model

Keep the companies independent. Share what genuinely repeats.

Each company controls its product, customer experience, brand, and commercial decisions. Avenue supports common systems when the same underlying work appears across businesses.

AVENUE / OPERATING SYSTEMSHARED WHERE USEFUL

AAvenueOperating platform

/01NIOGeneral ecommerce

/02DominionSoftware · MCC 5817

/01

Share foundations, not product judgment.

Common technical and operating work can be reused when it improves speed, reliability, or visibility. The parts that define the product stay with the company that owns the customer relationship.

/02Shared at Avenue

A small set of reusable foundations.

Avenue does not centralize work simply because it can. Shared systems need to solve a real recurring problem across the portfolio.

/01Engineering foundations

Reusable technical patterns for identity, data, observability, deployment, and internal tooling where requirements overlap.

/02Operational visibility

Consistent reporting, monitoring, event visibility, and internal controls that make each company's state easier to understand.

/03Reusable infrastructure

Common services can be reused when they solve the same underlying problem without constraining company-specific products.

/04Portfolio discipline

Clear ownership, simple interfaces between systems, and a preference for understandable operating structures.

/03Company-owned

The customer-facing work stays close to the company.

Different markets require different judgment. NIO and Dominion remain responsible for the decisions that define their own customer relationships.

/01Product direction

NIO and Dominion decide what to build for their own customers and commercial models.

/02Customer experience

Merchandising, product UX, service standards, support decisions, and customer communication stay close to the business.

/03Commercial operations

Pricing, catalog decisions, software packaging, promotions, fulfillment choices, and other market-specific work remain distinct.

/04Brand and positioning

Each company maintains its own identity and communicates in the language appropriate to its market.

/04Decision framework

Four principles for deciding where work belongs.

The model is intentionally simple enough to use repeatedly as the companies and their systems evolve.

/05Structure

Independent companies, selected common infrastructure.

The operating model keeps the portfolio legible at both the company level and the shared-platform level.

02Customer-facing companies

NIO and Dominion each own distinct customer and product experiences.

01Operating platform

Avenue supports selected foundations that benefit from genuine reuse.

ClearOwnership boundaries

Product, customer, brand, and commercial responsibility remain company-specific.

Avenue / Next

See the companies the model supports.

Our companies Technology